”- Arvo asiakkaille muodostetaan heitä hyödyttävien sisältöjen kautta, ja arvo digikanaville muodostetaan aktiivisten käyttäjien kautta. Siksi…
Markkinointistrategiaan kuuluu: Asiakkaiden valinta, asiakaskokemus, brändi, asemointi, asiakaslupaus sekä markkina- ja kilpailijatuntemus. Markkinointistrategiaa tulee jatkuvasti muuttaa ja se tapahtuu niin sanotun ’’asiakasdialogin’’ kautta, jossa mietitään erilaisten toimien vaikutuksiin asiakkaan näkökulmasta.
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